Up until last week, I paid Squarespace to host two e-commerce sites for me: the one you're reading now, and scribbletees.net. I did this because I thought of Scribble Tees as a brand separate from my own, and by "my own" I just mean the one with my actual name attached. I had wanted it to be somewhat anonymous. But in reality, both brands are "my own" and both feature artwork that I have created or designed. And I wanted to be able to use elements of Scribble Tee designs in the non-Scribble Tee stuff I make. (Like that alphabet.)
It's also way easier to promote and encourage traffic to one site than two. Especially since this is all just a one-woman show.
So I decided to integrate the two.
I ditched the scribbletees.net site, but I still own the domain. It now redirects to a landing page on this site, which explains what Scribble Tees are and then links you to the Scribble Tees category in the shop.
I will continue to do some separate promotion - I have Scribble Tees specific business cards (which I will blog about soon!), and Twitter, Instagram, and Facebook accounts that are separate from my personal accounts.
I guess it remains to be seen whether or not this was a good decision, but I did get a sizable refund from Squarespace for canceling the unnecessary site, so that's a plus.